We are committed to the principle of equality and equal opportunities in employment and have been accredited with being a Disability Confident Leader. We will actively promote equality and equal opportunities in our business to ensure that individuals receive treatment that is fair and equitable and consistent with their relevant aptitudes, potential skills and abilities.
West Ham United FC is committed to equality and safeguarding children and ‘adults at risk’. Positions that involve working with such groups are subject to safer recruitment protocols, including DBS Disclosure at enhanced level.
West Ham United staff enjoy generous benefits, including a contributory scheme, 25 days’ leave and life assurance. You can also take advantage of interest-free season ticket loans, a cycle to work scheme and our employee wellbeing programme.
We believe that a diverse workforce strengthens our creativity and delivers the best commercial performance. We are, therefore seeking applications from high quality people, whose backgrounds, experience and identity broadens and enhances the diversity of our company.
As an employer we are committed to promoting and protecting the physical and mental health of our staff.
Job summary
This is a new exciting opportunity to become part of the growing CRM & Data team at London Premier League Club – West Ham United. The club is seeking an ambitious individual, willing to learn and provide data-driven analysis, working across multiple teams to help drive business decisions and achieve the club’s objectives.
Our successful candidate will report into the CRM & Data Lead and will play a key role in supporting the data team, supporting the delivery of analysis to facilitate key business decisions and influence marketing strategies.
This is a great opportunity for an analyst with great technical skills that is looking to take the next step in their career, to work in a challenging and dynamic environment, to deliver analysis in a professional sports setting.
Key Responsibilities:
* Responsible for providing actionable insights on fan behaviour analysis, optimising ticketing/retail revenues, and driving segmentation strategies.
* Provide frequent, high quality and actionable data insights and reports.
* Working closely with our data partner agency to ensure all data is inputted effectively and its use maximised.
* Championing the use of data across the business, as an ambassador for its benefits, ensuring all departments are inputting correctly.
* Create accessible, relevant, and actionable reports and dashboards, using multiple data sources.
* Work collaboratively with internal departments, including but not limited to, ticketing, retail, partnerships, and website, to achieve collective business goals
* Develop relationships with key stakeholders and an understanding of their business areas, to drive relevant insights and recommendations.
* Runs ad-hoc data analysis upon request from the marketing team but also the wider organisation.
* Assist with the development of the data strategy of WHUFC.
Equal Opportunities
1. To ensure that all departments are provided within an anti-discriminatory framework and take account of such issues as race, gender, sexuality, disability, religion, sexual orientation and age.
2. To carry out work in a manner which promotes equality of opportunity for both staff and clients.
Employees will be recruited and selected, promoted and trained on the basis of objective criteria
Person Specification
The ideal candidate will have skills and experience in the following areas: - Essential (E) Desirable (D)
Education/Qualifications/Experience:
* Bachelor’s degree in a STEM subject, Computer Science, Economics, Business, Marketing, or similar, with provable numerate and quantitative skills. (E)
* Previous experience in an analytical/ data science role (E)
* Will consider candidates with fewer years of professional experience, if they can prove fit with technical and general skills, and track record in setting and achieving ambitious goals
* Experience in interrogating data and building reports, using one or more of the following tools: Tableau, Microsoft Power BI, SQL, Python, and/or R.
* Experience working with the Microsoft Office Suite, particularly PowerPoint & Excel. Knowledge of VLOOKUPS, pivot tables, & comfort working with large datasets important.
* Experience working in a similar role with CRM platforms, in either the client or agency side. (D)
* Proven capability to manage and interpret large quantities of data. (D)
* Experience of managing data and statistical analysis (D)
* Knowledge of propensity modelling techniques, cluster analysis, churn analysis, and calculation of lifetime profitability scenarios (D)
* Familiar across SEO, Google Analytics, and digital platforms. (D)
* Experience of Salesforce products including Marketing Cloud (D)
* 1-2+ years’ experience utilising Tableau to drive actions & decision making. (D)
* Experience working and communicating in a sporting environment is a plus. (D)
Abilities/Skills/Knowledge:
* Ability to analyse data to provide insights and recommendations.
* A high level of accuracy and attention to detail.
* Strong organisation, time management and prioritisation skills.
* Excellent communication skills, both written and verbal, with the ability to articulate reporting to stakeholders of all levels of the organisation.
* Self-motivated, and able to work independently and as part of a team.
* Ability to work in an agile manner, suited to the innovative & fast-paced nature of the football industry.
* A willingness to learn and grow personally and professionally with ambitious targets.