Football is a muti-billion pound global industry driven by Marketing and as a result the two are inextricably linked.
Football brands are among the most powerful in the world on account of the association, relationship and emotional attachment that the industry’s customers (i.e. football supporters) have towards football brands. Add to this the fact that global brands the world over increasingly use the power of football as a platform to leverage their own brand and the intrinsic and essential role that this function plays within any football club soon becomes highly apparent.
West Ham United like many of the worlds leading global organisations is a Marketing led business largely due to the expertise and background of Vice Chairman Karren Brady and hence this business critical function is well supported at Board level.
For the marketer, football represents one of the most diverse and complex challenges enabling engagement with all aspects of the marketing mix. Marketers in football market not only a destination and entertainment product but also a retail business, a hospitality business and much more ultimately bringing these diverse and specialist industries together to sit under one extremely powerful brand umbrella and identity that supports each of the core business functions in a cohesive manner that meets customer needs.
The football business offers a flexible marketing platform with exciting prospects for
those who thrive in its multi-disciplined, multi-cultural, technologically sophisticated and media savvy world. Understanding buyer behavior informs important decisions about targeting customers, product and service development that the organisation needs to provide as well as the pricing, distribution, through the line activity and communication messaging essential for building successful and world leading brands.
Marketing at West Ham United is deadline, success and results driven, at the forefront of industry developments and all in all an exciting place to be for truly exceptional individuals keen to learn and make their mark on the powerful West Ham United brand.